Steps to open your cross training box
1- Preliminary analysis
To get off to a good start, the first step is to do a preliminary analysis of all the things you need to take into account and of which you should have some knowledge.
This means that, as well as being an expert in this type of training, you need to have knowledge in some areas. But let’s take it one step at a time. The first thing you need to know is whether you have enough initial budget to start your investment.
2- Market analysis
Secondly, you need to analyse the market and so identify where to open your box. Finally, marketing is essential to raise awareness of your business and get customers. You need to acquire at least some basic notions to put them into practice in your business.
3- Earn a reputation online
Before starting your business, you should work on your online reputation. If you first make a name for yourself in the cross training community, it will help you to fill your box. Create your own personal brand by posting valuable content on your social media.
Share small pieces of information, videos and even opinion polls with your followers. Always on topics related to this sport, and keeping it professional. Ask for comments and feedback to engage your audience. Little by little you will gain an audience that can become a clientele, once you have your box open.
4- Find your venue
After your market research, you should have a clear idea of where to set up your cross training box, in a good location and with no competition nearby. Find a venue that allows you to carry out your project.
Consider aspects such as the space offered, water and electricity supplies and even good accessibility by foot, car (if there is easy parking, all the better) or public transport.
You can also filter your options by price, adjusted to your budget, and the rental contract, with the possibility of renovating the interior, if you think it is needed when you see the venue.
5- Complete your facilities
Once you have made up your mind and have the space, the next step is to complete the facilities. Firstly, if you want to do a small refurbishment to fit out changing rooms and bathrooms, remember to ask for the appropriate building permit and hire a team of professionals to carry out the work.
Also think about having a reception and, if you wish, an office for yourself. The rest area is a must. Despite all this, we recommend that you choose a venue that does not need a large investment to fit out the interior.
The floor is a crucial factor. It must be made of rubber. Think about how you can personalise your box: by painting the walls or with a different decor. As for the rest, you need to equip your centre with specific materials for cross training.
Such as cages, weights, dumbbells, ropes, skipping ropes, bars, etc. You also need to have a good stereo system, a large stopwatch with remote control and the basic products to clean and maintain your business. Later on, when you have more users, you can think about using a sports management software to get the most out of your box.
6- Hire qualified staff
Once you have everything ready as far as the facilities are concerned, it is time to look for qualified staff, i.e. cross training coaches. You should not only take into account their knowledge, but also the image they give. You need professionals who are more than coaches, who are passionate about their work and who have good customer relations.
7- Invest in marketing and advertising
You’re all set! The only thing left to do is to raise awareness of your box and for this, proximity marketing can be your best bet. First create a simple website with a brief introduction on who you are and what they can find in your box, a contact person and the classes you offer with a timetable.
Later, as your community grows, you can add other useful tabs. For example, a blog with training ideas or other interesting articles related to cross training.
In parallel, promote your brand and logo on Facebook and Instagram, above all. You can even try your hand at TikTok, uploading short videos of exercises or explanations with animated music. Another initial advertising action you can launch is letterboxing. Don’t forget to add your new business to Google Maps. When you have customers, they can leave a positive review.
8- Build customer loyalty
Precisely this last point is essential to get new customers. Start by building loyalty with the first ones you have so that they can give recommendations to others, either online or through traditional word of mouth. To achieve this goal you must offer them a pleasant experience in your box, so that they leave happy, wanting to come back and rave about it.
Extra – Why should you set up your own crosstraining box?
- It is a more profitable business opportunity than a gym. The fixed and variable costs are lower. In addition, with the membership fees you earn constant income.
- It does not require a high investment, compared to sports centres. With one room you have enough and the machines are not so expensive.
- More and more people are joining cross-training. People who want to be fit and healthy, but with fun always as an ally. They are passionate about being part of the community, it is not a fad.